Farewell to the Founder of In-N-Out

Upon entry into San Francisco in 1999, I was introduced to In-N-Out burger. Now, In-N-Out was not easy to find back then. No, it was a journey. Getting the friends together, driving across the bridge, gorging ourselves, lumbering back happy and content. It has always been a stop on the way to Burning Man and on probably 80% of my trips to Tahoe. When the In-N-Out and Crispy Cream donut combo opened off the 280, we had another option. Then one in Fisherman's Wharf. I'm telling you, I have brand loyalty. I am salivating at the thought of a double double (animal style) and fries cooked extra crispie. Anyone want to take a lunch break today?

And with that, I must thank Esther Snyder for founding one of the best damn fast food restaurants in the world. I will eat there before the end of the weekend in memory of you. Thank you.

Fast Company Now

Esther Snyder, the founder of In-N-Out Burger, passed away Friday. She was 86. In-N-Out Burger, as many of you likely know, is the cult burger chain on the West coast that was born in the same cradle of post-WWII America's love affair with the road as many of our most familiar U.S. brands.