Tuesday, October 10, 2006

MySpace is *NOT* gray

apophenia: comScore misinterprets data: MySpace is *NOT* gray:

Read the ComScore press release. Completely. Read the details. They have found that the unique VISITORS have gotten older. This is _not_ the same thing as USERS. A year ago, most adults hadn't heard about MySpace. The moral panic has made it such that many US adults have now heard of it. This means that they _visit_ the site. Do they all have accounts? Probably not.

Danah boyd is the first person I have seen to challenge this report. And is the first person that I have heard of that actually read the report. Hmmmm...I'm no better! Time to read the report.

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