Syndicating Video

An interesting thing has happend over the past year as flash video becomes closer to an agreed standard on the web: we still rely on the player provider by the host. For instance, in Yahoo video search, it will display media from around the web, not just on Yahoo's servers, however, it directs you back to the originating website for the play. Compare this with podcasting, where sites like Odeo and Podshow will play the mp3 on their site through their own, branded flash players.

The process of discovering and playing an flv through any player is fairly easy. What is it about video that has stopped groups from playing flv's through any player?