YouTube - Borat -The first 4 minutes of his Movie

Dennis pointed out that the first 4 minutes of Borat were posted on YouTube. Now let's go back a couple of years. There was no YouTube. We didn't have 200+ startups focusing on video. If you sat down the marketing execs and asked them how much would they pay to get access to 1M impressions, watching the first 4 minutes of their movie, and use WOMMA to encourage their friends to see it by using comments, favorites, and syndication; how much would they expect to pay for such a service? Well, they have that service, and it is free to them. Go Borat...would be GREAT if more studios would do this...

YouTube - Borat -The first 4 minutes of his Movie